There are many opinions that roam around but the strongest one is that family is dying. The very opinion has built its foundation over the obvious demonstration on the globe. Instant communication and globalization are the immediate reason that are venom to the family to die. This is the time to craft a completely new story. The new era demands the new ways and methods. Technological development is master that order everything to be changed according to adopt the new normal. In order to maintain the balance and not to leave a culture in the lurch family institution needs to take the charge amidst the circulation of opinion that family is a dying institution. Owing to the very circumstances we are consequently left with the task to update the previous trends in a way that it don’t upset the fabric of family. Family rishtay are delicate. Shaadee.pk is the project that is carrying the very demand of modern era. It has changed the view of life from the making to breaking and to moderating the extremes of the customs. Modern era has given birth to the novel ideologies. Rishta process in the match making way must be updated to the extreme where it don’t hurt the family ideologies. Old fashion tradition of rishta making in this modern age of online will not work. Both of the opinions that family institution is dying and family must stick to the traditional customs are wrong. There is a need to strike a balance between the two. The old school ways are obsolete. Shaadee.pk has given the fresh impetus to the dying family. The new political models carry the new social models. Society is based on the family system. Family is the basic and the founding institutions of society. Old family system was not the answer of the current changes. The time has come to clear break from the past. Online rishta making service was the solution. Shaadee.pk chose the path wisely and many from you has applauded the event. Development of shaadee.pk proved to be an event in the history of Pakistan.
Significant changes are taking place in the family system. Social bonds, marriage, women relationships and husband and wife relationship are changing. Individualism and personal freedom is clearly a threat to collectivism. Marriage has become a burden even when women is also in the job market to attend her financial needs. Family bonding is crucial for emotional needs to be met. There is no other way but shaadee.pk that shows the right path and become the true savior of family and marriage.